T1#apple#consumer#launch
MacBook Air — The 'World's Thinnest Notebook' Without an Optical Drive

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The first MacBook Air was announced on 15 January 2008 at Macworld in San Francisco; Apple's Japanese press release is dated the 16th. It was not on sale that day. Apple said it would ship in two weeks, and on 30 January it announced that MacBook Air was shipping. In Japan, orders opened on Apple's online store straight after the announcement, but the first units on public display arrived on 1 February, at the Apple Stores in Ginza and Shibuya. Even then Apple would say only that Japanese shipments would begin "soon", so Japan was not in the first wave.
It cost $1,799 in the US and 229,800 yen including tax in Japan. Apple called it the world's thinnest notebook; that is Apple's own claim.
The dates
| Date | Event |
|---|---|
| 15 January 2008 | Announced at Macworld San Francisco; shipping promised in two weeks |
| 16 January 2008 | Apple Japan's press release; orders open on the Japanese Apple Store |
| 30 January 2008 | Apple announces that MacBook Air is shipping |
| 1 February 2008 | Display units at Apple Store Ginza and Shibuya, the first public showing in Japan |
Thinness, and what was left out for it
Apple gave the dimensions as 0.16 inches (0.4 cm) at the thinnest point and 0.76 inches (1.94 cm) at the thickest. ITmedia put the weight at about 1.36 kg. In the release Steve Jobs said: "We've built the world's thinnest notebook—without sacrificing a full-size keyboard or a full-size 13-inch display."
| Item | First MacBook Air (at announcement) |
|---|---|
| Display | 13.3-inch LED-backlit, 1280×800 |
| Processor | Intel Core 2 Duo 1.6 GHz (1.8 GHz to order) |
| Memory | 2 GB |
| Storage | 80 GB 1.8-inch hard drive; a 64 GB SSD to order |
| Input | Full-size backlit keyboard, multi-touch trackpad |
| Wireless | 802.11n Wi-Fi, Bluetooth 2.1 |
| Ports | One USB 2.0, headphone, micro-DVI |
| Optical drive | None (the external MacBook Air SuperDrive was sold separately: $99 in the US, 11,800 yen in Japan) |
| Price | $1,799 / 229,800 yen including tax |
The most visible decision was to take the optical drive out of the machine. The external SuperDrive drew its power from the laptop's USB port. Apple argued that many users would not need an optical drive at all, since they could rent movies wirelessly from the iTunes Store, back up wirelessly to Time Capsule, and install software wirelessly using the optical drive of another PC or Mac. The ports were just one USB 2.0, a headphone jack and micro-DVI. The trackpad accepted finger gestures such as pinch, rotate and swipe.
Storage without moving parts was, at this point, an expensive option. The release presented the 64 GB SSD as having no moving parts for added durability.
The Japanese launch
Apple Japan issued its release on 16 January, the day after the announcement. When an ITmedia reporter visited an Apple Store in Tokyo that morning, there was no MacBook Air on display and none in stock; staff said the online shipping estimate of two weeks was the best guide.
Display units arrived on 1 February at the Ginza and Shibuya stores, with four machines on the ground floor in Ginza. Stores outside Tokyo expected theirs a day or more later because of logistics. That day the online Apple Store showed a shipping estimate of two to three weeks.
Later generations
The main milestones after the first model:
| Announced | Change |
|---|---|
| 20 October 2010 | Two sizes, 11-inch and 13-inch. Apple presented it as the first of a generation of notebooks that would replace hard disks and optical drives with Internet services and flash storage. US prices from $999 |
| 30 October 2018 | A 13.3-inch Retina display, Touch ID built into the keyboard, the Apple T2 Security Chip and two Thunderbolt 3 ports. The enclosure used 100 percent recycled aluminium for the first time. US prices from $1,199 |
| 10 November 2020 | Among the first Macs with Apple's own M1 chip |
In the 2010 release Apple said flash storage was up to twice as fast as a hard drive and up to 90 percent smaller and lighter. Both are Apple's figures. The lightest 11-inch model weighed 2.3 pounds.
The 2020 move to the M1 replaced Intel inside the MacBook Air with Apple's own ARM chip. The announcement, the performance claims and the Japanese launch are covered in the Apple M1 article.
In context
The first MacBook Air cost $1,799 and made the optical drive an external accessory while cutting the ports down, all for thinness. In the 2010 generation the hard disk went too, leaving flash storage only, and the US starting price fell to $999. For the wider story of chips and machines see the semiconductors and hardware timeline; for the company, see Apple.
Questions this page answers
- When was the first MacBook Air released?
- It was announced at Macworld on 15 January 2008, with shipping promised in two weeks, and Apple announced on 30 January that it was shipping. Orders opened in Japan at the same time, and display units appeared at Apple's Ginza and Shibuya stores on 1 February.
- How much did the first MacBook Air cost?
- The US suggested retail price was $1,799, and 229,800 yen including tax in Japan. The external MacBook Air SuperDrive cost $99 in the US and 11,800 yen in Japan.
- How thin was the first MacBook Air?
- According to Apple, 0.16 inches at its thinnest point and 0.76 inches at its maximum height. Its weight was reported as about 1.36 kg.
- When did MacBook Air get Apple's own chip?
- With the M1 MacBook Air announced on 10 November 2020, one of the first three Macs with the M1 alongside the 13-inch MacBook Pro and Mac mini.
Sources
PrimaryApple Introduces MacBook Air—The World's Thinnest Notebook — Apple Newsroom, January 15, 2008
Announcement date, dimensions, specifications, $1,799, shipping in two weeks, the external SuperDrive, Jobs's statement
Primaryアップル、MacBook Airを発表 — Apple(日本)プレスリリース、2008年1月16日
Japanese price of 229,800 yen including tax, SuperDrive at 11,800 yen, 0.4 to 1.94 cm
SecondaryMacBook Airを求めて銀座へ走るも……:一般公開は2週間後!? — ITmedia PC USER、2008年1月16日
Orders opening at Apple's Japanese online store, and no units in the shops
SecondaryApple Store店頭で「MacBook Air」の展示を開始:銀座か渋谷へ走れ! — ITmedia PC USER、2008年2月1日
Display units at Ginza and Shibuya on 1 February, Japanese shipping 'soon', weight about 1.36 kg
PrimaryApple Reinvents Notebooks With New MacBook Air — Apple Newsroom, October 20, 2010
11-inch and 13-inch models, flash storage, from $999
PrimaryThe all-new MacBook Air takes flight — Apple Newsroom, October 30, 2018
Retina display, Touch ID, T2, Thunderbolt 3, recycled aluminium, from $1,199
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